About Insight Cosmetics:
Insight Cosmetics is a one-stop destination for all your cosmetic requirements. They offer a varied range of high-quality, cruelty-free, vegan cosmetics for all skin types and tones at an affordable price. They provide a comprehensive line of cosmetics to meet the demands of customers.
Highlights:
→ 3225% Increase in Instagram Followers (26x)
→ 12400% Increase in Monthly Revenue (50x)
→ 2M+ Views on Youtube Videos
→ 7M+ Instagram Users Reached on Monthly Basis
→ 100K+ Instagram Users Engaged on Monthly Basis
Business Ecosystem Journey:
1. Static Content Creation- Nov’19.
We defined the product’s unique selling points (USPs) as well as the concepts that should be highlighted in the photography.
Insight Instant Glow Liquid Illuminator
Insight Voluminous Lash Mascara
Insight Ultra Thin Second Skin
Insight Always On Matte Lipstick
Insight Daily wear Concealer Foundation
2. Social media marketing- Jan’20
Insight Cosmetics got onboarded with us for social media management based on the outcomes we produced in photography and our past efforts in social media work for other brands.
3. Product & Model Video Content Creation-Mar’20
We generated product videos and model-based videos to further emphasize product USPs of Insight Cosmetics and provide customers with a deeper grasp of the product.
4. Customized Ecommerce Store- Apr’20
Brand envisioned driving sales through their own website and establishing a new revenue vertical for the business. We began with UI UX and the general appearance and feel of the website, keeping new-age customers in mind. We designed a customized E-commerce Store with a vendor and admin panel to handle website operations and cataloging based on the UI UX and feedback from Insight’s internal team.
Responsive Website
Mobile:
Desktop:
5. Ecosystem (Marketing + Revenue Generation)- Aug’20
We launched the UPPRCAS3 Ecommerce Store for Insight Cosmetics, and by using effective marketing and revenue-generating strategies, we were able to raise their monthly sales by 10x in the first month and with each coming month, we have added to their overall sales from various channels.
