About Ramble Cosmetics:

For more than 25 years, Ramble has been making the beauty industry’s landscape ramble. Their cosmetics have been thoughtfully created with high-impact colours and rich textures to complement Indian skin tones. They’ve made beauty accessible to everyone. Ramble has a wide variety of cosmetic products for the eyes, lips, face, nails, and more.

Project brief: Acid Attack Survivors Campaign.

The team of Ramble sought to draw attention to the fact that, on average, 1500+ acid attack instances have been registered in India over the last five years. They believe there is no definition of beauty and wanted to come forward and contribute towards acid attack survivors.

Challenges:

1. Making a list of Pan India NGOs that empowered acid attack survivors.

2. Ideating and designing the hamper box.

3. Spreading awareness through the campaign.

Process:

1. Approach the NGO.

2. Boxes to be provided according to the count.

3. Obtain content and enhance it on social media.

4. Boost the survivors’ self-esteem and bravery.

Results:

One of the best moments captured

Even they loved the campaign.