Influencer marketing is a type of social media marketing that relies on product endorsements and mentions from influencers who have a massive social following and are deemed as experts in their field. Influencer marketing works because social influencers have a high level of trust with their followers, and recommendations from them serve as a form of social validation to the brand’s targeted users.
Approaching an Influencer:
We analyze each profile of influencer before approaching them to ensure that he/she is an ideal fit for the brand. We approach nano, micro, and macro-influencers. We have a huge database of influencers with whom we have worked.
We expect quality content:
We make sure the content quality of the influencer is very good- The influencer is using a good quality camera, lighting, showcasing the products nicely. They showcase the products in their stories as well as their content- Reels, Static images, Feed post video, IGTV etc.
Planning the content:
We plan what type of content is needed from the influencers. A timeline is given to make the content and during this timeline regular updates are taken from them. We are in touch with them via WhatsApp. A proper sheet is shared with the client along with content links to keep them updated.
Paying the influencer:
We manage to get Barter and Paid influencers on board. We target influencers who have a good number of followers and reach.