Performance marketing is an effective approach to marketing that displays higher levels of all measurable digital marketing strategies. It combines social media marketing, search engine optimization, content marketing, and email marketing. All of these things have one common factor: they can be measured. Taking and analyzing the data on these actions allows for a more precise ROI, allowing you to get the most out of your investment.
Establish the goals and objectives:
Performance marketing is all about the numbers, so we break out our calculators and get to goal setting. Defining the goals and objectives on a company-wide scale which are to the point is very important.
Determine the channels:
Determining the channels to achieve you reach your goal is the next step. Facebook ads should be used to increase Facebook followers. PPC ads should be used to achieve the PPC ad goal. Thus the channels should be decided. The trick here is to avoid using too many channels just for the sake of using channels.
Strategizing the campaign with messaging:
Now that you have established your overall company goals and a list of the channels to achieve them, it is time to plan a specific campaign. We craft universal messages around the campaign objectives and tailor them according to each channel. Our campaign speaks to our audience in a manner they understand and resonate with as well.
Launching the campaign:
Launch your campaign! You can launch your campaign all at once or spread it out over several days. A data-driven strategy requires precision.
Gathering and Analyzing the data:
We run your campaign for a certain amount of time, depending on the channel. Based on the results we decide whether to make some tweaks or ide out the campaign’s course and analyze the data.